On June 28, 2017, Cresta successfully launched its Cresta Talents program with a kick-off event at the Belgian national training center.
A panel with Gert Verheyen, Jean Kindermans, Lieven Maesschalck, Pierre Kompany and Arturo Canales tackled key moments in the career of talented young football players: first employment contract, surety or loan, agent contract, injury and transfer.